Signature Laminate Case Study



A leading manufacturers & exporters of Decorative & Industrial Laminates in India partnered with NCG to build its brand awareness and penetrate the market with a simultaneous increase of the brand awareness among Company's stakeholders & potential buyers. The digital impact also assisted the brand to yield a huge distributor channel.


About the Organization

The Company today is one of the mega laminate brand in India due to its unparallel & trendsetting collection of Solids, Woods & Abstract designs and its exclusive & exciting Range of Texture Finishes. The brand is the most preferred choice of leading designers across the country & has been extensively trusted by almost every leading Interior Designer in almost every imaginable application - be it a Commercial or Residential project. Their client list is exhaustive & covers a wide spectrum of industries.



  • Along with an aim to increase the number of clients, achieving more bulk corporate orders was the chief aim of the company during the infancy stage of their branding activities.
  • With branding viewpoint, the company wanted to boost their brand awareness. The Company having a huge Client base, also wanted to mark its Digital presence.
  • The Company aimed to facilitate users with the ease to select desired product after viewing an exact representation of the product.
  • Supplementing to this, the Company also wanted an effective SEO of their official website.


Our Approach

  • Branding for the Company started with creating a 'Business Strategy' for their products. Once the offline strategy was in place, we started planning & executing strategy for their digital platforms.
  • While deciding their website, we added a feature of Virtual Reality in their 'Studio'. Studio is a dedicated section of the website where viewers can analyze a specific product prior to their buying decision.
  • We went further and developed a mobile application to supplement the aim that viewers get a fair view of the 'Studio'. Followed by which, our efforts were to promote their mobile application.
  • Email Marketing & Direct Marketing was at the crux of our marketing plan for the specific Company. For every occasion & event, personalized messages are being sent to their clientele to better bond with them. High-quality e-mails are sent on the occasion of launch or development of a product to enhance the consumer experience.
  • The Company is also dedicated to manufacturing laminates that are eco-friendly & at the same time weather resistant. To support their cause, we have always updated them on their social media pages managed by our team.



  • The response to this marketing plan was quite positive.
  • An increase in brand awareness was observed.
  • Our 'Customer Centric approach' resulted in an increased conversion rate.
  • More and more clients responded in response to our Brand positioning strategy. Bonding with customers via emails built trust, better connectivity & increased Brand Loyalty.
  • The company expanded its Distributorship channel after receiving a favourable output to the strategy.